Beirut International Book fair
02. 09. 2002
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After fifty years, the Beirut International Arab Book Fair is ‘as the sun, old and young,’ to quote Nizar Qabbani. This came to expression in the event’s poster, where Al Mohtaraf relied on nothing but the colours gold and silver (besides black and white) in its typography, prominent as it is and the major player in the composition alongside the fair’s well-designed emblem.
When one thinks of gold and silver as a colour combination, the first thing that comes to mind is the old fashioned or the outdated, but given the poster’s generous use of empty space and simple forms, the colour scheme takes up a totally new dimension whose twist is actually unpredictable, a pleasant shock.
2002 Bookfair poster and invitation card implementing for the first time the Arabic typeface specifically designed for this event.
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