Clean Development Mechanism
26. 09. 2006
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When the expression is faithful to its given, the result can only be communicative and a pleasure to the viewer. Designing the visual identity for the International Conference on Clean Development Mechanism (CDM) was a challenge Al Mohtaraf undertook with pleasure; it was necessary that the work be clear, eye-catching and complementary to the message of cleanliness and subtleness, which the event carried.
The outcome, which was a bird whose wings were made of leaves and whose colors ranged between fresh lime to aqua blue, was not a mere logo, but an icon. It marked the poster, stationary, and stands of the event with an altogether unforgettable character.
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Advertisements for The International Conference on Clean Development in the Financial Times and Herald Tribune.
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