12. 02. 2005
In the process of this task, Al Mohtaraf researched a large number of alternative names for the chain, but eventually opted to maintain the family name in continuum with the familial legacy of the firm. The name served as the inspiration from which the logo developed, the Arabic form of the ‘haa’ maintaining its structural aspect while at the same time providing, a fresh twist to the logo.
The colour palette was chosen according to the nature of the visual identity, it is well established and innovative; the motif formed by the logo’s flowing ‘haa’ was the unifying theme of Beyt Douaihy’s various packages. This motif, now registered as Douaihy’s trademark, was well received in the market and if you are heading towards Beirut today, on the main highway, you can’t miss the architecturally elegant building with the gold ‘broche’ of Beyt Al Douaihy adorning its center.
Beyt Douaihy is a prime example of how consistency can be key to success. An already well-established Lebanese sweets chain, Beyt Douaihy commissioned Al Mohtaraf to revamp its visual identity such as to match its leading role in the Lebanese market.
The logo was flexible enough to be applied on different kinds of packages and sweet wrappers. The ‘haa’ from the Arabic word design was turned into a single motif repeated many times to create a pattern becoming in itself an arabesque.
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